If you’re a brand that developed its image around a sport utility vehicle, how do you come out with something different? How do you reinvent yourself, especially that now everybody builds an SUV? Here I am driving a 700 horsepower SUV, the Jeep Grand Cherokee Trackhawk.
Right off the bat, it’s a standard Grand Cherokee. Of course, it has red seat belts and a bit of carbon fiber trim here and there, but from where I’m sitting, it doesn’t feel very different than a standard Grand Cherokee.
Now it’s time to see what 700 horsepower feels like in a Jeep Grand Cherokee. The sound of a 6.2 liter HEMI engine with a supercharger is exhilarating. But do you need a 700 horsepower HEMI-powered Jeep Grand Cherokee? Of course not. But do you want one? Yes, you do.
The Grand Cherokee Trackhawk may not be cheap, but it’s still more affordable than anything comparable from Europe. On the outside, it may look like a typical Grand Cherokee, but there’s nothing about it that’s the same as a standard midsize SUV.
Check out the brakes on this thing – these are enormous Brembo brakes. With a 0-100 kilometers an hour achieved in only 3.5 seconds, this SUV has redefined the industry standards.
Even though it may seem out of place, it can compete with supercars in certain scenarios, as experienced in a race against a Mercedes AMG GTR and an Aston Martin DB11, where the Jeep proved to be a worthy contender. More importantly, it’s a slap in the face to the European elite vehicles.
While it may not be a necessity, that’s precisely why it stands out. After an adrenaline-pumping ride, it can easily transition into a smooth and quiet mode.
The Jeep Grand Cherokee Trackhawk is a testament to the ever-changing automotive industry, offering power, versatility, and a whole lot of fun.
How does a brand reinvent itself when originally focused on SUVs?
To reinvent itself, a brand that developed its image around a sport utility vehicle can come out with something different by introducing unique features and characteristics, such as offering a 700 horsepower SUV like the Jeep Grand Cherokee Trackhawk.
What makes the Jeep Grand Cherokee Trackhawk stand out?
The Jeep Grand Cherokee Trackhawk stands out due to its 700 horsepower, the sound of its 6.2-liter HEMI engine with a supercharger, its fast acceleration (0-100 kilometers/hour in 3.5 seconds), and its distinct design elements such as red seat belts, carbon fiber trim, and a throwback green paint reminiscent of the original military Willis Jeep. Additionally, it offers enormous Brembo brakes, wide tires, and astonishing performance for an SUV.
How does the Jeep Grand Cherokee Trackhawk compare to supercars?
The Jeep Grand Cherokee Trackhawk competes closely with supercars in terms of performance, as demonstrated in a race against a Mercedes AMG GT R and an Aston Martin DB11 V8. Despite its SUV classification, it can achieve impressive speeds and deliver a thrilling driving experience comparable to many high-end sports cars.
Is a 700 horsepower Jeep Grand Cherokee necessary?
No, a 700 horsepower Jeep Grand Cherokee is not necessary in practical terms. However, its exceptional power and capabilities make it a desirable and impressive vehicle, showcasing the advancements in the automotive industry that now allow SUVs to rival the performance of some supercars.